THE BEST design is a continuous process of co-creation between designers, clients & users.
In my experience, the creation of a product, service, system requires a well-crafted interplay of observation, action & reflection. Inspired by IBM’s infinite loop, this graph shows the evolving flow of my design process. As a designer who does research and a researcher who designs, I believe RESEARCH & DESIGN are part of ONE PROCESS, critical to each other. Ask me about my other projects in healthcare, telecommunications, insurance, wealth management, FMCG.